THE NEW CHANGES IN THE GAMING INDUSTRY
THE GAMING INDUSTRY IS HIT BY PROSPECTS FOR MAJOR CHANGES: IN PARTICULAR, NEW REGULATIONS DESIGNED TO MEET THE NEEDS OF A USER INCREASINGLY SEEKING AN OMNICHANNEL OFFERING ARE AWAITED.
The health crisis and lengthy restrictions adopted around the world have completely changed the habits of gaming enthusiasts, opening the door to new perspectives and changes. If the new customs are already well established, just as many transformations are around the corner ready to give a boost to the whole industry, making it evolve further, making it increasingly attractive to a wide range of users.
The growth of digitization is now a given, as is the propensity for online services that has characterized the last two years. This double assumption is the starting point for the report by Giuliano Guinci, New projects & institutional relations director at Entain, included in the Integrated Report 2020 presented on February 15 by Eurobet, a rib of the international group's own and among Italy's top online casinos.
With restrictions and the need to carry out transactions while sitting comfortably on the couch at home, both the fruition and purchase perspectives for users have changed, confirming new habits even in less sedentary and restrictive periods. This has led to the acceleration of two processes already in the sights of experts for some time:
The digitization of services and products
As Guinci reports in his report, the gaming world is also set to increasingly become an entertainment industry based on the speed and interaction of online. A natural selection will therefore ensue: those companies and brands that can innovate will be able to outlast their competitors while those that lag behind and do not keep up will struggle to persist in the ruthless market.
Future prospects thus seem to unite with a thin but resilient thread, online and retail of the gaming industry, with an omnichannel offering. The user is placed at the center of being able to choose the channel that can best cover the range of his or her needs and passions. At the same time, the regulation, communication and information of the https://craneplumbing.us/ gaming industry will also have to be actualized. However, the role of the state will remain central, along with the concessionaires who will be in charge of local enforcement.
In fact, the total reorganization of the sector, planned in the coming months by the Central Administration, is long overdue: at the center is the issue of security for both users and the world of sports, in the case of betting. A new communication and information formula then comes into play, to create an increasingly interactive and synergistic relationship between the parties involved and find solutions for the entire gaming industry.
Eurobet, as well, as Guinci concludes in his report, together with the international group Entain to which it belongs, is ready to face the challenge of innovation with a new sustainable and ambitious strategy.